MC Roots

For short-term rental managers, real estate, and home services

Smarter systems. Real growth.

We connect the software behind your short-term rental operation and automate the manual work your team repeats every day.

For real estate and home service companies, we build systems that reply to new leads, follow up, and book appointments while you work.

Book a strategy callSee it in action
A modern charcoal and cedar home on a sunny day, with a stone path and green garden out front

Who we build for

Three industries. One problem.

Real estate and home services lose work when leads wait. Short-term rental managers lose hours when their software does not talk to each other. Either way, it is manual work a system should be doing.

A freshly turned-over vacation rental with clean towels on the kitchen counter

Short-term rentals

Short-term rental management companies

Your property management system (PMS) already handles guest messaging. The work behind it is still manual: copying bookings into cleaning schedules, chasing repairs, building owner statements, and keeping a stack of apps in sync.

What we build

  • Your booking, cleaning, maintenance, and accounting tools connected
  • Turnovers and inspections created and assigned from every new booking
  • Maintenance issues routed to the right vendor and tracked to done
  • Owner statements and monthly reports built from your booking and expense data
A real estate agent checking her phone in a bright, empty modern living room

Real estate

Solo agents, teams, brokerages, and property managers

Leads come in at night, on weekends, and from five different places. The agent who answers first usually wins.

What we build

  • Speed-to-lead replies on every website, portal, and ad inquiry
  • Long-term nurture for buyers and sellers who are months out
  • Showing and listing-appointment booking on your calendar
  • Past-client and sphere touchpoints that bring in referrals
A technician servicing an outdoor air conditioning unit beside a modern home

Home services

HVAC, plumbing, electrical, roofing, cleaning, landscaping, and pest control

Your crew is on a roof or under a sink when the phone rings. Missed calls and unanswered quotes go to the next company.

What we build

  • Missed-call text-back and after-hours answering
  • Estimate follow-up so quotes do not go cold
  • Online booking with dispatch-ready job details
  • Review requests and maintenance-plan reminders

See it in action

What happens after someone reaches out.

Most lost time and business comes from the gaps: between an inquiry and a reply, or between one tool and the next. Pick your industry to see how one of our systems closes it.

A new reservation lands in your property management system at 9:14 AM.

Example flow
  1. 9:14 AM

    Reservation confirmed

    In whatever booking software you already run. Nobody on your team has to copy it anywhere.

  2. 9:14 AM

    Turnover scheduled and assigned

    The checkout clean is created in your cleaning tool and assigned to the right crew.

  3. 9:15 AM

    Every system updated

    Team calendar, owner calendar, and your tracking sheets update on their own.

  4. Checkout day

    Issue routed to a vendor

    The cleaner flags a broken blind with a photo. A maintenance ticket goes to your vendor and is tracked to done.

  5. Month end

    Owner statement drafted

    Revenue, cleaning, and repair costs are pulled into the owner report, ready for your review.

Why me · Mike Ehrman, Founder

Find the root cause. Then solve it.

Twenty years of working with people, turned into one way of solving business problems.

How I work, and where I learned it

  1. 01

    Listen

    I start with a real conversation, not a tool or a pitch.

    Learned inRestaurant management
  2. 02

    Connect

    I earn trust first, because people share the real problem with someone they trust.

    Learned inSix years in real estate
  3. 03

    Find the root cause

    Where it hurts is rarely where the problem starts.

    Learned inMy massage and osteopathy practice
  4. 04

    Test it for real

    I try systems in my own business first, including the parts that break.

    Learned inShort-term rentals: 7 units, 3 US cities
  5. 05

    Solve it

    I build the simplest AI or automation that fixes the actual problem.

    TodayMC Roots

What the owner sees, and what's underneath

  • The symptom"We need more leads."
    The root causeMissed calls and follow-ups nobody made.
  • The symptom"The cleaners showed up on the wrong day."
    The root causeA guest extended, and nobody told them. My own Philly units, so I fixed the handoff.
  • The symptom"We should be using AI."
    The root causeFirst, what's the problem? Then we pick the tool.
My story in 30 seconds
“I run MC Roots, where I help business owners find the root cause of what's holding them back, then solve it with AI and automation. I've spent 20 years in service businesses: restaurants, real estate, my own osteopathy practice and short-term rentals. Every one taught me the same thing: listen first, because where it hurts is rarely where the problem starts. So I don't start with the tech. I start with a conversation.”

Mike Ehrman, Founder

You know your business. I help you see what's underneath it.

Book a strategy call

Automate today. Grow tomorrow.

Book a 30-minute strategy call(opens in a new tab)
(403) 689-2044mike@mymcroots.com